What’s in a book launch? I’m getting ready for THE BLACK ALABASTER BOX Book Launch on April 5th so I’m thinking about it a lot. I think about launching a rocket—will it fly? I think about launching a boat—do we break a bottle of champagne over the book or over me? Children are invited, maybe no breaking of bottles!
I’ve read about other people’s book launches. A launch is about getting the word out. It is about selling books, marketing. But it is more than that for me. It is a celebration of girls and boys getting their hands on the book and liking it. It is a celebration of the many, many adults who have contacted me to say how much they like it. (That is a bonus. I’m glad for adults to enjoy it too.)
As an elementary school teacher, I always read children’s books along with my class. A good children’s book is a good book for anyone. Some of my best book recommendations have come from kids. For example, I remember when Jimmy put THE PHANTOM TOLLBOOTH by Norton Juster on my desk.“Mrs. B. You have to read this!” (That’s not a type-o, Bolin was my married name.) A few minutes later he came over to where I was working with some other kids. “No, I mean you HAVE to read this.” I made it my business to begin reading it that night. Jimmy was right. What a great read.
When I was teaching elementary school, children loaned me books, gave me books, told me about books. I was always looking for children’s books to share with them, too. I’m still reading children’s books. I know how important books can be for children. So it was pretty thrilling when Isaiah, the first child outside the family to read a draft of THE BLACK ALABASTER BOX for me, said, “I really like your book!”
It was pretty thrilling when feedback came from the pilot classes, too. Students in Katie Schmidt’s public school class in Baltimore and Jon Dunlap’s independent school class in Arlington wrote to tell me how much they enjoyed it. Those were great moments. Now, as I prepare for a launch, I’m celebrating them. I’m celebrating the book being out at last, thanks to my publisher Dr. Shrikrishna “Krish” Singh at Auctus Publishing. I’m celebrating Liesl Bolin’s tireless effort in taking photographs, designing the cover, getting the word out. I’m celebrating all the people who have kindly posted on my Facebook page, shared the book on their Facebook pages, written reviews on line, or Tweeted about it to friends.
It takes a team to launch a rocket, or a ship, or a book.